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Fashioning an Exhibition Empire: Promotion‚ Publicity and the Rise of Publix Theatres. (Gomery‚ 2002)

The Dream Palace Theatre Chain revolution in Chicago.

    The Roosevelt Theatre was one of many theatres in Chicago, Illinois, owned and operated by Barney Balaban and Sam Katz during the Dream Palace Theatre chain revolution. Others included the Central Park, the Riviera and the Chicago Theatre. These theatres were dressed up spectacularly to provide a greater experience on top of just going to the theatre and whilst they only accounted for a quarter of total theatre seats, they generated sixty five percent of Chicago’s film rentals (Allen, & Gomery, 1985, p. 198).